August 9, 2005—Hobsons and NRCCUA today announced that it will partner to develop an add-on component to the Hobsons EMT Connect contact management and communication system for admissions that will be specifically designed to manage the NRCCUA data used by more than 1,000 institutions for their annual student recruitment campaigns.

The NRCCUA Plug-In for EMT Connect will eliminate the time usually required to interpret and configure a student database to accept the NRCCUA data in its original format, and allow admissions offices to immediately import and begin using the data to push out targeted, personalized e-marketing to prospective students.

Data on more than five million prospective students is available to institutions annually via NRCCUA’s Talent Identification Program® and My College Options™ services.

“By allowing the users of our data to act quickly, the NRCCUA Plug-In will provide them with an edge that is becoming increasingly important in today’s competitive admissions marketplace,” says Larry Erenberger, Vice President – National Projects (NRCCUA). “With this tool, institutions can spend less time importing the NRCCUA data and more time using it to help convert students from prospects to enrolled students using EMT Connect’s e-communication abilities.”

The development of this tool has made Hobsons EMT a leader in developing solutions to help institutions maximize return on investment of their student data purchases. With the announcement of the NRCCUA Plug-In, combined with the development of the ACT Plug-In for EMT Connect announced in spring of 2004, Hobsons now provides data management tools specifically configured to accept and manage data from two of the nation’s top three providers of student inquiry information.

“We are pleased to be working with NRCCUA because of the power it brings to the admissions office,” said Paul Freedman, Hobsons EMT Managing Director. “With more than five million students surveyed by NRCCUA each year and hundreds of data points on each being delivered to more than 1,000 institutions nationwide, we are excited to provide enrollment managers with such a powerful tool to segment, manipulate, and use this robust NRCCUA data to its fullest potential.”

For more information on the NRCCUA Plug-In for EMT Connect, contact Wayne Davis, Hobsons EMT Business Development Manager at (800) 927-8439 or visit www.emt.hobsons.com.

About Hobsons

With nearly three million copies of more than 200 publications distributed annually, Hobsons is the single largest provider of education and recruitment information worldwide. With 30 years of publishing experience, the London-based company has become a global presence.

Hobsons EMT, a division of Hobsons, produces totally customizable Web-based software packages designed to improve the efficiency of the modern college admissions office. Offerings include EMT Connect, EMT Apply, EMT Survey, EMT Impress, EMT Engage, and EMT Answer. All of these modules work together or independently to help schools effectively handle Web and e-mail inquiries. For more information, logon to www.emt.hobsons.com.

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About NRCCUA
NRCCUA has been building educational bridges between college-bound high school students, high school counselors and college admissions officers for more than 33 years. Through our annual surveys, we gather information on student attitudes and educational plans from more than 5.5 million students in over 20,000 public and private high schools nationally. The survey is voluntary and students participate at no cost. This valuable research is published and distributed to more than 1,000 member colleges and universities so they can better identify high school students who meet their institutions’ admission profiles. In addition to hearing from colleges and universities, students may also hear from non-profit and for-profit organizations offering educational opportunities such as college admissions services, financial aid, career information, extracurricular enrichment and recognition programs.