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Prospective Students.
The nation’s largest college planning program connects you with students and families who best fit your institution; our year-round engagement of millions of high school students ensures you obtain the most comprehensive information available.
Enrollment Solutions.
No one knows your brand and institution better than you do; partner with us to reach the right students, at the right time, with the right message, through the right channel using our unique data-driven approach and multi-channel engagement engine.
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Research Spotlight
Shaping Our Future: STEM Workforce
Understanding the landscape of student interest in STEM disciplines is critical to impact the future STEM workforce in America. is our latest educational research website dedicated to the growth of STEM programs. Discover the powerful trends and patterns in STEM career interests that can lend strategic intelligence to future recruitment and enrollment management strategies.

Experience Unprecedented Access to the Pulse of Our Future STEM Workforce
Interact with over 15 million career interest profiles to create actionable intelligence that can help you shape the future workforce. offers cutting edge, online data visualizations powered by the nation's largest college planning program, My College Options.

Take a look at:

  • Fixing the Leaky Pipeline:
    Clearly see the direct impact that reducing the rate of STEM Interest Attrition could have on the number of STEM college graduates.
  • STEM Interest Attrition:
    Visualize the dramatic migration patterns of student interest as it moves away from pursuing STEM careers during high school.
  • The High School Landscape:
    Discover the alarming lack of successful, high school based programs designed to encourage students to pursue STEM.
  • STEM Interest Trends:
    An interactive comparison tool displaying trends in high school student STEM interest.
  • Current Student Snapshot:
    Filter and visualize current high school student STEM interest by gender, household income, ethnicity, academic achievement and more.
  • STEM Student Finder:
    Go on a self-guided, deep dive into the STEM interested population to assess the needs and opportunities for their own programs and content at the most granular level.
Want more men in your incoming class?

Many times over the last several months, the Enrollment Services team at NRCCUA has been asked by our member institutions how to increase the number of men in their incoming freshman classes. The answer might come from several different points in your funnel, but you really need to think about the very first time they might come into contact with your institution…when you select your search list. With the benefit of having the nation's largest college planning program, comes the data that helps us at NRCCUA help you when you are making those first initial decisions.

When analyzing the 1.3 million students currently in our program for the class of 2016, the answer becomes quite clear. The time has come to run separate searches based on gender. Women dominate the higher GPA’s, with 62% of the A average students being women. If you are using GPA as one of your few list criteria and just listing higher GPA averages, you are quite clearly missing out on men. The number of men don’t actually start to increase until you get to the B and B- average students. Once you get to a B- average, men account for 55.9% of our program which is quite a significant increase. Those numbers increase when you get to a C+ and C average, with 56.9% of those students being men.

Does this mean that just because men account for more B, B-, C+ and C students in our program, that they are bad students? Absolutely not! 22% percent of these students indicated that they were in a college preparatory curriculum in high school. 8% percent are taking honors courses, 7% are taking college credit courses and 6% are enrolled in AP courses. After working in enrollment management, over the last 13 years, I understand that there might be other needs when it comes to your enrolled class. Increasing academic quality is typically one of those needs. By separating gender when it comes to your list selection, you do not have to compromise on your GPA when it comes to women. But, it gives you a chance to get more men into your search programs…and ultimately your enrolled classes.

Fortunately, this is just the tip of the iceberg when it comes to the best ways to define your search lists. In fact, the gender breakout of your search is just a culmination of how your selection process and NRCCUA can partner with you throughout that process.

Did you know?

Facebook remains the social media channel of choice for students and parents, but that margin is changing. NRCCUA is a contributing partner to the annual E-Expectations Research report.

Take a few minutes to review what students are telling us they expect from their college experience. Click here to download the 2014 report.

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