Job Function:
Responsible for planning, development, and implementation of all NRCCUA’s marketing strategies, marketing communications, and public relations activities, both internal and external. Oversees development and implementation of support materials and services in the areas of marketing, communications, and public relations. Leads and directs the efforts of the Marketing team and coordinates, at the strategic and tactical levels, with other departments of the organization. This position participates with the advisory board, clients, agencies, media and NRCCUA management in charting the direction of the company.
Description of Responsibilities:
Responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications, and public relations program that will enhance the organization’s image and position within the marketplace and the general public, and facilitate internal and external communications.
Responsible for all organizational marketing, communications, and public relations activities and materials including publications, media relations, client acquisition and so forth.
Lead and manage the marketing team, including marketing managers and analysts.
Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
Perform research aimed at creating competitive awareness and helping the product team evolve its offerings. Responsible for editorial direction, design, production, and distribution of all NRCCUA publications.
Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.
Coordinate the appearance of all NRCCUA print and electronic materials such as letterhead, use of logo, brochures, etc.
Ensure that the company regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
Leads projects as assigned, such as cause-related marketing and special events, including planning and budgeting.
Responsible for the achievement of all marketing/communications/public relations missions, goals, and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to management.
Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.
Required Education or Formal Training:
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Minimum of 3 yrs experience in marketing, communications or public relations with
demonstrated success
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Bachelor's degree in marketing preferred; graduate degree in a related field is desirable
Desired Knowledge, Skills, and Abilities:
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Demonstrate skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
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Strong creative, strategic, analytical, organizational and personal sales skills
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Experience developing and managing budgets; hiring, training, developing, supervising, and appraising personnel
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Demonstrate successful experience writing press releases, making presentations, and
negotiating with media
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Experience overseeing the design and production of print materials and publications
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Computer literacy in word processing, database management, and page layout
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Commitment to working with shared leadership and in cross-functional teams
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Strong oral and written communications skills
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Ability to manage multiple projects at a time
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Prolonged sitting, frequent standing, bending, stooping, and occasional lifting up to 50 pounds
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Normal range of hearing and manual dexterity sufficient to operate keyboard, telephone, and other office equipment as needed
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Ability to work under stressful conditions and to be on call and work after-hours from time to time to resolve crisis situations
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Out-of-town, overnight travel is required
Behavioral Requirements
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Focus and commitment to the organizational mission and objectives is prominent
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Systematic problem-solver with the ability to self-start and direct
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Desire to work within a collaborative, team environment
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Flexible and adaptive to a change; positive attitude and focus on finding solutions
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Eagerness to grow professionally and a willingness/ability to self-direct professional growth
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Willingess to go outside normal job functions to accomplish the given task is essential
Please send cover letter and resume to hr@nrccua.org.