SMART Approach®

SMART (Strategic Market Analysis Research Team) Approach® is an advanced predictive modeling technology from NRCCUA. It allows you to see the enrollment probability of millions of students prior to your list purchase. Qualify students before you buy them.

SMART Approach offers you critical targeting when you most need it, the start of the student search process!

Working together with staff from your institution, we will assemble a team that will work directly on the SMART Approach solution for your campus. Traditionally, the SMART Approach Team consists of senior level admissions officers, admissions information technology staff, a consultant from your search vendor, and an Enrollment Consultant from NRCCUA.

Using data from your institution, the NRCCUA student database, and appended data, the analysis process and model building takes place. Multiple models will be constructed and tested to identify, select and weigh the student attributes that result in your institution's unique algorithm, which is then applied to student records in the NRCCUA database revealing the probability of their future enrollment at your institution.

ADD-ON PROGRAMS

• Automated Online Search - A 12 month communication plan to put your school in front of the very students you've just selected for your search. You'll be live on the finest online college planning website available - MyCollegeOptions.org - where students research, organize and manage their college search processes. Enjoy the benefits of knowing these same high value students are receiving monthly electronic newsletters linking them to your school through this interactive website every month for 12 months. It's the only planning site where they can easily inquire, schedule a campus visit or even apply online. All online student inquiries are available for immediate download containing full My College Options® profile data. Online tracking and activity reports are also provided.
• Text Response - Make it easier and faster for prospective students to respond by adding a TEXT response option to your next outreach.
• eProspector™ - Let NRCCUA do your email broadcast! eProspector provides state-of-the-art services for as low as 2 cents per delivered message.

To learn more, contact your NRCCUA Enrollment Consultant today at 1-800-862-7759, or via email.   Easily schedule a personal demonstration at your convenience.