Extend your marketing team
& reach your goals.
Connect with students and their families on top platforms.
Find and Engage Your Best-Fit Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
New From Encoura:
Insights Cloud™
New From Encoura:
Insights Cloud™
Set your enrollment and marketing strategies with confidence.
Access the most in-depth data in higher education on prospective students, your funnel performance, and your competitors, in addition to customized strategic consulting for your institution.
Set your enrollment and marketing strategies with confidence.
Access the most in-depth data in higher education on prospective students, your funnel performance, and your competitors, in addition to customized strategic consulting for your institution.
Empowering students and institutions to create meaningful connections.
For nearly 50 years, Encoura (formerly ACT | NRCCUA) has been a leading provider of data science, research, strategic enrollment and marketing services to over 2,000 member institutions across the nation.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura®
The Encoura® platform is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Overcoming the Myths of College Admissions
Colleges with selective admissions have a considerable PR problem. Eduventures’ Prospective Parent Research™ indicates that about one third of parents (34%) believe that schools should be using test scores when evaluating college applications, yet nearly two thirds (61%) believe schools actually do so. This is just one of many perception gaps.
Predicting Gen Alpha
The first members of Generation Alpha will be entering high school this fall. Marketing professionals in other industries have already been paying close attention to this rising generation, their purchasing power, and brand affinities. But is higher ed ready to recruit them? And how different are they from their predecessors, Gen Z?
Are Online Students Getting Younger? Taking Stock of the First Post-Pandemic Data
Recent headlines about the continued fall in online enrollment post-pandemic obscure the fact that at the undergraduate level, fully online student headcount is considerably higher than the pre-COVID trend. Before the crisis, only 14% of undergraduates (excluding dual...