Student Sentiment Research™
Gain insights on student perceptions about institutional marketing and communication, as well as students’ inherent college search behaviors.
Strengthen Your Prospective Student Communication Plan with Student Sentiment Research
The Eduventures Student Sentiment Research Report monitors the college search behaviors and communication preferences of these Gen Z students from initial discovery to the enrollment decision. It highlights key insights on college search activities of college-bound high school students and how the pandemic has shaped the current state of college search.
Institutions are using their Student Sentiment Research to enliven the recruiting experience for students. These essential insights help your enrollment management and marketing teams:
- Find where students are primarily seeking institutional content to secure your best chance of engagement with these students.
- Optimize your marketing and recruiting efforts by refining digital ad techniques around student perceptions and expectations.
- Understand how to most effectively balance your in-person and virtual recruitment.
- Gain insight on how students of different high school years are uniquely engaging with colleges and universities to enhance your early search strategies.
Virtual Search Activities from 2020 to 2022 – All Prospects
(Sophomores, Juniors, and Seniors)
