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NRCCUA Acquires Leading Higher Education Research Firm Eduventures

Eduventures will expand NRCCUA’s strategic research and analytics offerings, further empowering colleges and universities with valuable student insights. 

Lee's Summit, Mo. (September 15, 2016) – The National Research Center for College & University Admissions™ (NRCCUA®), a leading provider of data and analytics solutions to public and private colleges and universities, announced today that it has acquired Eduventures. The combination will bolster NRCCUA's offering in the areas of research, data and analytics, so that postsecondary institutions can identify, recruit, admit and serve students across the education industry and throughout the student life cycle. Terms of the acquisition were not disclosed.

Eduventures is one of the leading research and advisory firms servicing colleges and universities. Founded in 1993 and headquartered in Boston, Massachusetts, Eduventures provides research and recommendations focused on innovations in higher education. The company's clients, which include higher education leaders across the U.S., have access to Eduventures’ extensive research library, analytic capabilities and thought leadership events. The company also offers personalized advisory sessions that contextualize the research for the specific needs of its member institutions. Both NRCCUA and Eduventures are aligned in their mission to deliver the research and strategic recommendations necessary for education leaders to drive innovation and compete effectively to meet the needs of today’s students and help ensure their future success.

“We are excited to welcome the Eduventures team into the NRCCUA family. The combination of our two organizations will accelerate our strategy to serve students and transform the way colleges and universities use data, find insights and take action. Our member organizations have real-time access to our data platform, which provides robust intelligence and insights for their student marketing and recruiting efforts,” said Patrick Vogt, CEO of NRCCUA. “Our mission to build enabling technology that helps colleges and universities create the real-time data-driven admissions office of the future is significantly enhanced with the addition of the Eduventures team and research library.”

According to Vogt, the combination with Eduventures will drive NRCCUA’s Research as a Service initiative and create a simple and easy way for clients to access research via its data platform. The Eduventures acquisition will allow the company to help members better address challenges such as:

  • Increasing access to postsecondary education
  • Improving student success and outcomes
  • Advancing the college and career readiness of graduating students

Ultimately, the combined entities will create efficiencies that reduce the cost of education recruiting, while successfully matching the students to colleges and universities.

It will also empower university admissions departments with the software capability they need to improve and modernize their processes internally versus having to rely on a third party.

Bob Blakeley, Eduventures’ President and COO, commented, “NRCCUA’s robust data platform and reach in the higher education marketplace will provide opportunities for Eduventures’ research and solutions and significantly help Eduventures’ clients. We are delighted to be part of the NRCCUA and look forward to continuing the important work we do for our clients and the industry.”

NRCCUA is part of Sterling Partners’ Education Opportunity Fund, a fund focused on partnering with purpose-driven companies and leaders who foster innovation within the education sector.


The National Research Center for College & University Admissions (NRCCUA) is an educational data platform and research organization based in Lee’s Summit, Missouri, and Austin, Texas. For 44 years, NRCCUA has been a leading provider of data, technology and programs servicing public and private colleges and universities to enhance their marketing and recruiting efforts. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their postsecondary education and career. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit

About Eduventures

Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data, and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines, and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas and team, visit us at

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Todd Boullion
NRCCUA, Chief Marketing Officer
(800) 862-7759

Greg Fagan
CMD, on behalf of NRCCUA
(503) 488-4269

On a mission to help students go back to school!

It is that time of year again, time for students to get back into the classroom. For most students, this can be a very stressful time: new schools, making new friends, new rules, new teachers, and so much more.

NRCCUA is working with Cornerstones of Care, a system of agencies in Kansas City that supports over 250 youth in the foster care system, to provide school supplies for students as they get ready to go back to school. This is just one way that we can help area students.

We were able to provide support for 20% of the students that Gillis, a member agency of Cornerstones of Care, supports. NRCCUA collected 50 backpacks, 55 packages of notebook paper, 104 pocket folders and other miscellaneous packages of crayons, markers, pens, dividers, erasers, spiral notebooks, etc.

On Friday, August 5th, we delivered all of the school necessities to Gillis. The students they serve will be able to select their own backpacks filled with supplies. We hope this helps to make the first day back to school the best one yet for our local youth!

NRCCUA encourages everyone to get involved with their communities to help create brighter futures. We can all make a difference, big or small, it takes us all. Stay tuned as we find new ways to help today’s youth reach their goals and find their passions.


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