Talent Identification Program®

Improve your reach by tapping into the nation's largest college planning program with the Talent Identification Program. Regardless of institutional type, size, mission, etc., find students relevant to you with your own customized data set. Take advantage of multiple selection criteria to target the exact students you are looking for to fulfill your enrollment goals. The early timing and proven methodology used to gather this data ensures greater access among college-bound high school student populations than any other source.

Get more out of your search dollars and strategically target students who have a high probability of enrolling in your institution. SMART Approach® with Talent Identification Program.

Pricing: effective July 1, 2016, $0.42 per a record.


  • Find qualified students early in their college planning processes
  • Diversify your search pool with students who may not have taken all college planning tests yet
  • Develop comprehensive, targeted list selections specifically for your institution
  • Reach students with your brand, before they finalize their college selections

CONNECT | Add More Impact

  • Amplify your student search lists by creating an online presence in the MyCollegeOptions.org student environment. Learn more about Automated Online Search.
  • Save time, money and resources by letting us handle your personalized email communications to your prospect pool. Learn more about eProspector™.
  • Utilize our on-demand, customized service available to make qualifying admissions calls, event promotions, and much more. Learn more about Outbound Phone Service.
  • Acknowledge students promptly as they inquire and communicate with you through any event, campaign or outreach. Learn more about Instant Response.
  • Open the important communication path that allows prospective students to inquire using technology that is, literally, at their fingertips. Learn more about Text Response System.

ADDITIONAL OPTIONS | Find Your Prospective Students

  • Matched Student Connection - Select students who are looking for the characteristics that your institution offers.
  • Sports Advantage® - Select students with an interest in playing collegiate sports.
Have Questions?
Schedule a Meeting!
Set up a meeting with your NRCCUA Regional Director.

We have used the NRCCUA Talent Identification Program for over 15 years and consider it one of our primary sources of prospective students. With the ability to be very specific in the students' interest and goals as we develop our search parameters...
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John W. Powell, Jr.
Lieutenant Colonel, USMCR (Retired)
Director of Admissions

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